economyofmotion

Disruptive idea: “Earth patriotism” Who woulda...

Tue, 22 Jul 2008 15:33:41 +0300

Disruptive idea: “Earth patriotism”

Who woulda thought advertising would get the closest to uniting the planet?

I think there’s a campaign in here and a myriad of little social causes to be explored, from environmentalism to lobbying for peace amongst nations.

Discovery Channel: I Love the World (via mrmachadochannel)

"Paul & Linda at my Wedding"

Tue, 15 Jul 2008 00:18:15 +0300

Not a photo album caption most of us could claim - except maybe Pattie Boyd. ..and were i in the...

Muxtape The mixtape will never die, but, you know, it might get...

Thu, 12 Jun 2008 02:41:25 +0300

Muxtape

The mixtape will never die, but, you know, it might get a new vowel..

In brief: Muxtape is a budding online community of playlist-makers where one can find songs on other people’s muxtapes - and snoop the rest of their playlist/s for new bands/remixes.

it’s like a recommendation engine with inexhaustible cred.

Of course, you can also unleash your own Muxtape on the world. Just not the one to the ex.. please.. (it will be lame).

A story in 60 seconds, that also happens to be an ad. I phrase...

Wed, 11 Jun 2008 16:22:00 +0300

A story in 60 seconds, that also happens to be an ad.

I phrase it so because this isn’t your typical intrinsics-drives-message ad, even indirectly.

There is no product benefit stated in this ad except a universal truth and an implication: Monster.com understands your career frustration like no one else. It understands that sometimes all we need is a little homegrown kick-in-the-pants to reach for that coveted senior manager’s job. It certainly understands enough to avoid pontificating on how amazing its product (which still has tremendous merit in the correct space, obviously*).

I also liked their sensitivity to the emotional topic of one’s career path; typically, humans either procrastinate or avoid such things all together. Even in ad-breaks.

So instead, Monster.com gives us a good story first and underpinned its moral with a logical solution: their service.

Bravo.

(via YouTube)

* the basics will always be the basics and product benefits must always be communicated - when appropriate. Consumers need to at least like you before they pay your rent instead of your competitor’s.

Can't beat 'em, copy 'em

Tue, 10 Jun 2008 02:55:00 +0300

Britannica caves in and goes the way of wikipedia. This is a very, very significant admission,...

Who will blink first: you or Jessica Alba? Click to play. (See...

Mon, 09 Jun 2008 04:20:20 +0300

Who will blink first: you or Jessica Alba?

Click to play.

(See the “More from:” to see Adam Sandler’s stare-down challenge. Funnier but waaaaaaay less prettier.)

Ralph Steadman holds court in ad land, and the Clios will never...

Wed, 04 Jun 2008 21:49:02 +0300

Ralph Steadman holds court in ad land, and the Clios will never be the same..

Celebrating shameless hucksterism at the Clios. - By Seth Stevenson - Slate Magazine

Trendhead

Thu, 03 Apr 2008 11:35:39 +0300

So you need to track the number of blogs that mention Radiohead and correlate it to the number of...

Peter Menzel’s brilliant if somewhat voyeuristic...

Tue, 25 Mar 2008 13:52:49 +0200

Peter Menzel’s brilliant if somewhat voyeuristic “Hungry Planet” (Amazon) takes snapshots of how everyone on our fruitful planet shops.. or, hunts.

Though, if i’m not mistaken, Benetton’s genius COLOURS magazine also covers this in one of its issues.

Still, it’s worth the purchase just to admire the differences and similarities between what we all put in the fridge. It’s like being invited in for dinner in every chapter :)

Green Wing the funniest thing on dstv, period.

Wed, 19 Mar 2008 13:18:36 +0200

Green Wing

the funniest thing on dstv, period.

creative for a reason

Mon, 17 Mar 2008 15:52:00 +0200

Nothing like risky creative rooted in an excellent argument, er.. strategy*. The new Cheetos in the...

I’m not sure you can wear one and not get beat up - in...

Mon, 17 Mar 2008 02:20:16 +0200

I’m not sure you can wear one and not get beat up - in which case girls and their GBFs will love these.. KidrobotKat Leuzinger Zipits Zipper Pulls

hmmm. always wanted me a chair of sheep.. via www.nerve.com

Mon, 17 Mar 2008 02:14:00 +0200

hmmm. always wanted me a chair of sheep.. via www.nerve.com

reformat the planet

Mon, 17 Mar 2008 00:34:00 +0200

Ever played Nintendo and thought, “hmm, catchy tune”? No? Okay, well, wake up and smell...

Industry of freelancers

Sat, 08 Mar 2008 19:42:51 +0200

BLANKSPACES | How It Works Bring to meeeee.. Joburg needs this idea fast.

(from Economy of Motion) Microsoft to distribute...

Fri, 22 Feb 2008 12:33:51 +0200

(from Economy of Motion)

Microsoft to distribute community-created games on Xbox Live

As we all know, Microsoft has never tried to enrich anyone but itself. In fact, semi-autonomous online economies hardly featured on the monolith’s to-do list. While eBay and Google AdWords cut us all in on the deal, Microsoft just sold software - albeit in some rather *creative* ways.

Which is why their announcement at the recent GDC conference was a also an odd jolt. Microsoft are now letting the public develop their own games for free distribution on Xbox Live. It’s bigger than we all imagine.

1. Xbox Live is massively popular already. But being the apple in the eye of the gaming crowd has always been one of MS’s big coups over say.. Apple.

2. You can now play games on Microsoft Zune. Yes, that iPod-wannabe has overnight become almost a must-have for gamers. And it’s Wireless; say hello multi-player games at the mall while your folks tuck into that quiche.

3. The casual games market is set to explode in the next few years. And Xbox Live’s resident developers won’t exactly be creating games on the level of EA Sports or RockStar. Nooo, they’ll ALL be of the ‘casual game’ variety.

Conclusion:

Google and Sony: be afraid.

Hot new show

Wed, 20 Feb 2008 12:39:09 +0200

(from economyofmotion.tumblr.com) The devil is recruiting in the US and this, friends, makes for...

Poketo! Goldrush Rainbow Unisex

Fri, 08 Feb 2008 10:58:36 +0200

Poketo! Goldrush Rainbow Unisex

nice little hack

Tue, 05 Feb 2008 18:17:13 +0200

Convert m4a (aac) to mp3 at Elliot Lee it turns out we all need to just read the fucking manual

Feist: One Evening (via )

Tue, 05 Feb 2008 02:22:20 +0200

Feist: One Evening (via )